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For example, Yemen censors content related to politics, religion, and – most importantly for you – marketing, so sending promotional international SMS there isn’t the best use of your budget. Some topics are banned in certain countries. Countries You’ll TargetĬheck specific national regulations and industry standards.

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Long code or short code for messaging outputĭon’t worry if something doesn’t make sense yet read on, and we’ll elaborate on each tech term in plain English.The number of ported numbers in the country.Opt-in and opt-out requirements and spam laws.Specific national regulations and industry standards.Summary of the Key Factorsīefore you start plugging in your country codes and firing away, use this table as a checklist to make sure you’re skillfully engaging with global SMS: International SMS campaign consideration

With that in mind, here are all the factors that need to be carefully considered and built into your use case for international SMS messaging. The key is to guarantee deliverability and low costs – sending bulk SMS messages across national borders is a potential minefield for issues to arise. What To Consider When Planning an International SMS Campaign Let’s break these factors down and ensure that you and your customers benefit from your international SMS marketing. You also have various laws and regulations, regional SMS restrictions, and cultural considerations that can influence your campaign results. With great power comes great responsibility and all.

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So, before you craft and send international SMS messages, you need to know how to approach people respectfully and never make them regret giving you access to such an intimate channel. That being said, on the flip side of the high opt-in and open rates are the high opt-out rates when messages miss the mark. Accessing customers outside of your home country is a tempting prospect. If you’re still unsure, the fact that 90% of customers want to receive marketing texts from brands for things like exclusive deals, new releases, and transactional messages speaks for itself.

Customers appreciate brands that make life more convenient: Timely SMS messages and campaigns do just that for your audience.

You can reach a wider audience in a more personal way: International SMS also enables you to easily customise your approach for better customer relationships.

SMS has a much quicker pace than email: You only get 160 characters at your disposal and the message gets read quickly.

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Two-way SMS gives you instant insights: Customers can interact with you and give you valuable feedback immediately, plus you get to have a more human interaction with them and break that corporate wall.

Customers read messages within minutes after receiving them: You can get your message across fast, perfect for flash sales and offers with time limits.

That’s not all the international SMS marketing channel has to offer you and your customers: SMS marketing has insane open rates of 98%, which is why an increasing number of companies are choosing to dabble in it.

Anything that lands in a messaging app inbox is bound to get a person’s attention, which is more than can be said about the salespeople who get woefully ignored at the door. People spend hours every day on their mobile phones, making SMS one of the most intimate communication channels, second only to door-to-door salesmanship itself. The Advantages of Sending International SMS to Your Customers

To ensure a positive experience for both your business and your customers.

To make the most profitable plan of action and get the best ROI.

To stay compliant and avoid expensive lawsuits and broken customer trust.

You need to be aware of them for three reasons: There are differences in the laws and regulations as well as service costs between various regions. You probably know that you can’t just compile numbers from 15 different countries and bulk send international text messages without doing any due diligence.

Is your company about to start an international short messaging service (SMS) campaign?